The Solopreneur’s Secret Weapon: Making More Offers, More Often
Ahoy there, fellow solopreneurs! Today, we’re going to tackle one of the biggest mistakes that could be holding your business back from reaching its full potential. No, it’s not a lack of marketing savvy or a subpar product – it’s something far more insidious yet easily remedied. Are you ready for this bombshell? It’s the failure to make enough offers.
I know, I know, it sounds almost too simple, right? But trust me, after coaching countless entrepreneurs and helping them shatter their revenue ceilings, I’ve discovered that this one mistake is a silent killer of solopreneur success.
So, buckle up, grab a pen and paper (or your favourite note-taking app, you tech-savvy maverick), and get ready to uncover the power of making more offers – and how it can propel your business to stratospheric heights.
The Offer-Making Revelation: A Tale of Eileen and the $18K Windfall
Let me set the stage with a real-life story that crystallized this concept for me. A few years back, I met a brilliant young lady named Eileen at a conference we were both attending. After learning about my coaching program based on King Solomon’s biblical business principles, she was hooked.
At the time, the program cost a cool $10,000 (a far cry from the $155,000 it commands today, but hey, we all start somewhere). Eileen eagerly put down a $2,000 non-refundable deposit, brimming with excitement to get started.
But then, life happened. A month later, Eileen called me, her voice laced with disappointment. “Myron,” she said, “I really want to work with you, but I don’t have the money. What do I do?”
Now, most people in my position would have shrugged and moved on. But not me, oh no. I saw an opportunity to impart some game-changing wisdom. “Eileen,” I replied, “here’s what you’re going to do…”
I proceeded to lay out a simple yet powerful strategy: take the number of offers you typically make in a year and make that many every month. Take your monthly offer count and make that many every week. Your weekly offers? Make them every day. And your daily offers? Well, make that many every hour.
Eileen listened intently, her eyes widening with each escalating directive. “In 30 days,” I promised, “you’ll have the money.”
Six days later, my phone rang. It was Eileen, her voice trembling with excitement. “Myron,” she exclaimed, “I have the money! Where do you want me to send it?”
In just six short days, by following my simple “make more offers” strategy, Eileen had generated a whopping $18,000 – more than enough to cover the program’s cost.
That’s the power of making more offers, my friends.
The Four Offer Types Every Solopreneur Must Master
Now, you might be thinking, “Okay, Ade, I get it – making more offers is crucial. But what kinds of offers are we talking about here?”
Excellent question, my inquisitive friend! Allow me to enlighten you with the four essential offer types every solopreneur should have in their arsenal:
- Lead Generation Offers: These are the freebies, the irresistible nuggets of value you offer in exchange for someone’s contact information. But don’t mistake “free” for “worthless” – these offers must pack a punch and deliver real value, just like anything you’d sell for a profit.
- Core Product Offers: This is the bread and butter of your business, the main offering that solves your customers’ core problems or fulfills their desires. In today’s information age, a well-crafted automated webinar selling a $1,000 product can easily generate six figures in revenue per year (or even per month, for the true overachievers among us).
- Premium Value Offers: Here’s where things get exciting (and often, where solopreneurs get tripped up). Premium value offers, also known as high-ticket offers, are the big kahuna – products or services that command a premium price tag, often ranging from $5,000 to $50,000 or more. Don’t let imposter syndrome hold you back – we’ll dive into how to craft and sell these irresistible offers later.
- Continuity Offers: Last but not least, continuity offers are the gifts that keep on giving – recurring revenue streams that provide a steady, reliable income base for your business. Think membership programs, subscription services, or ongoing coaching and support.
Master these four offer types, and you’ll have a well-rounded, revenue-generating machine that can catapult your business to new heights.
The “Make More Offers” Challenge: Turning $10K Months into $100K Realities
Inspired by Eileen’s success story, my son and I decided to create something truly special: the “Make More Offers” Challenge. This intensive program teaches solopreneurs the art of crafting and delivering each of the four offer types, arming them with the skills to skyrocket their revenue.
And the results? Well, let’s just say they’ve been nothing short of mind-blowing.
Take, for instance, the tale of two young entrepreneurs who joined our challenge back in May 2021. They came to us fresh off their worst revenue month ever – a paltry $10,000 in sales. “Teach us your ways, Myron,” they pleaded, their eyes filled with determination.
So, we did. We immersed them in the foundational principles of lead generation offers, core product offers, premium value offers, and continuity offers. We showed them how to craft irresistible offers that spoke directly to their customers’ desires and pain points.
What happened next was nothing short of miraculous. In June, they generated $60,000 in revenue – a six-fold increase from the previous month. July saw them crack the six-figure mark with a staggering $101,000. And by August, they had soared to dizzying heights, raking in an incredible $150,000.
What is the latest update I received from this dynamic duo? As of February 2022, their annual revenue had eclipsed the $500,000 mark – all thanks to the power of making more (and better) offers.
The Solopreneur’s Offer-Making Manifesto
So, are you ready to join the “make more offers” revolution? Are you prepared to shatter your revenue ceilings and propel your business to new stratospheric heights? Then let’s seal the deal with a solopreneur’s offer-making manifesto:
- I will not settle for mediocrity or complacency. I will constantly seek out new opportunities to make more offers to my audience.
- I will master the art of crafting irresistible lead generation offers, core product offers, premium value offers, and continuity offers, creating a well-rounded, revenue-generating machine.
- I will let go of limiting beliefs and imposter syndrome, embracing the truth that my offers have the power to transform lives and command premium prices.
- I will approach offer-making with creativity, authenticity, and a deep understanding of my customers’ desires and pain points, ensuring that every offer is tailored to their needs.
- I will celebrate each “no” as a stepping stone towards the eventual “yes,” persevering through rejection and doubt with unwavering determination.
- I will continuously refine and improve my offer-making skills, seeking out feedback and learning from both successes and failures.
- I will trust in the power of making more offers, knowing that this simple yet profound strategy has the potential to catapult my business to unprecedented heights.
Fellow solopreneurs, the path to success is paved with offers – the more you make, the more opportunities you’ll uncover for growth, prosperity, and impact. So, let’s embrace the “make more offers” mindset, and watch as our businesses soar to new, uncharted territories.
Are you ready to join the revolution? Then, let’s get to work, one irresistible offer at a time. The world is waiting for your brilliance, and the only limit is the one you set for yourself.
Onward and upward, my friends! The solopreneur’s secret weapon has been unveiled, and its power is yours to wield.
Remember to check out our upcoming article in this series: Make Selling Simple – Part 3
Source: This article was inspired by “Selling Without Selling – Selling Simplified” By Myron Golden.