The Secret Sauce: Making Yourself Findable for Success

A Solopreneur’s Guide to Standing Out in a Crowded Market

Hey there, fellow solopreneurs! Ade here, and we’re diving into the fourth instalment of our “Selling Made Simple” blog series. The goal? To help you avoid those costly mistakes that are already bleeding your profits dry – whether you’re selling cars, insurance, houses, information products, books, or any other goods or services.

Now, this isn’t some rehashed fluff you’ve heard a million times before. Nope, these are hard-won lessons forged through thousands of hours of selling face-to-face, belly-to-belly, across kitchen tables, and in one-on-one and one-to-many settings, both in-person and online.

So, let’s cut to the chase and tackle Mistake #4: Don’t try to find people to sell your stuff to. Instead, make yourself more “findable” for those already eager to buy what you’re offering.

The Million-Dollar Secret

This secret has made me millions – literally. It’s also minted millionaires out of my students and slashed my advertising costs more than any other strategy (except for one other secret, but that’s a tale for another day).

Here’s the deal: When you’re starting out in business, nobody knows who you are. And the typical approach? Going out and prospecting for people to sell to. But that’s a colossal waste of time and resources.

Instead of prospecting and trying to find buyers, you should be making yourself findable to those already in the market for your products or services.

Think about it: Someone sees your ad, but they’ve never heard of you before. Instantly, doubt creeps in – “Can I trust this person?” – and your ad spend goes down the drain.

The biggest problem most new businesses face is being virtually unfindable online. A private eye with the CIA and IRS on speed dial couldn’t track you down on Google or YouTube. You’re a ghost, and people can’t find you, no matter how hard they try.

The Two-Pronged Approach

So, how do you make yourself findable for your ideal customers? You create a ton of content – but not just any old content. We’re talking profound AND prolific content.

Profound Content

Profound content teaches your audience something new and makes it easier for them to learn and understand that concept. It’s content that blows their mind and sticks with them long after they’ve consumed it.

One way to create profound content is to take an existing idea or quote that’s underdeveloped and expand upon it in a fresh, insightful way.

For example, let’s look at Abraham Lincoln’s famous quote: “I will prepare myself, and perhaps my time will come.”

A brilliant quote, no doubt, but what if we add a little seasoning to make it even more profound?

Here’s how I might remix Honest Abe’s words:

Abraham Lincoln said, “I will prepare myself, and perhaps my time will come.”

Ade says, “My time is going to come, whether I prepare myself or not. If I am prepared when my time comes, it will reveal me. If I’m not prepared, it will expose me.”

Boom! Drop the mic.

Can’t you just hear the minds being blown? People will be saying, “Wait, say that again! Who is this guy?”

When you create content that is profound, people can’t help but share it. And when they share it, even more people discover you and go down the rabbit hole, bingeing on your other videos, articles, and stories.

Prolific Content

But profound content isn’t enough on its own. You also need to be prolific – in other words, you need a massive body of work out there for people to consume.

When someone discovers you and is blown away by that first piece of profound content, they’ll want more. They’ll Google you, and if all they find is a handful of videos or articles, their interest will quickly fizzle out.

But if they discover a vast library of your work – videos, articles, podcasts, you name it – they’ll get hooked. Before they know it, they’ve spent hours going down the rabbit hole, indoctrinating themselves into becoming a fan and buyer.

By creating profound AND prolific content, you’re not just making yourself findable – you’re crafting an environment where people can explore, learn, and develop a relationship with you and your brand BEFORE they ever hear your sales pitch.

The Difference Between Struggle and Success

This, my friend, is why most salespeople struggle while others thrive. The strugglers spend their time prospecting, chasing down leads, and trying to sell to anyone with a pulse.

But the winners? They’re busy creating profound, prolific content that acts like a powerful magnet, drawing in their ideal customers and warming them up to say “yes” when the offer finally comes.

By making yourself findable through your content, you flip the sales process on its head. Instead of you chasing prospects, you’ve got prospects chasing you, eager to learn more and buy what you’re selling.

A Solopreneur’s Competitive Advantage

For solopreneurs, this approach is a game-changer. With no massive team or deep pockets for expensive ads, you can leverage the incredible power of profound, prolific content to stand out, build an audience, and attract a steady stream of buyers without burning through your life savings.

So, there you have it, fellow solo-warriors: the secret to making yourself findable and unlocking a whole new level of sales success. It’s a strategy that has minted millions, and it can do the same for you.

Stay tuned. In our next instalment, we’ll explore what I consider the most critical mistake of all—the mindset shift that can change everything for your business.

Until then, please share this post if you found it valuable, subscribe for more game-changing insights, and leave a comment to let me know your thoughts!

I’m outta here for now, but I’ll see you soon with another dose of selling wisdom that’ll blow your mind.

Remember to check out our upcoming article in this series: Make Selling Simple – Part 5

Source: This article was inspired by “Selling Without Selling – Selling Simplified” By Myron Golden.